TikTok is introducing a new feature that allows them to lessen the quantity of artificial intelligence-produced videos appearing in their feeds. This move comes as the company disclosed that it currently hosts more than 1 billion AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a full-scale rollout. This advancement aligns with a increase in AI-generated material, driven by emerging AI video creators.
AI Proliferation Online
Studies have shown that almost a tenth of the fastest-growing channels on a popular video site exclusively feature content made by AI. A large amount of this material is deemed mass-produced AI material, a phrase for substandard, factory-style content that is typically illogical or dreamlike.
Based on user feedback that many people like content made with AI tools, from AI artwork to educational videos, and we want to give people the ability to increase or decrease of that, according to their own preferences,” stated a spokesperson.
AI on the Platform
The service shared that there are currently over a billion videos on its network identified as AI-generated. In total, over 100 million videos are uploaded to the app daily, making clips made by AI a relatively small portion of its overall inventory.
User Control Features
Viewers will be in a position to decrease or raise the level of AI-generated videos they watch by using the “manage topic” setting in the app and choosing AI-made media. Other topics that are already be adjusted under the setting cover current affairs, clothing, aesthetics, and movement.
Content Labeling and Policies
The platform’s policies mandate content makers to tag “realistic” AI-made content, and it forbids dangerous fake videos of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.
Furthermore, the platform will henceforth attach an AI-generated watermark to content created with its proprietary AI systems, or identified by an collaborative effort for spotting artificial media. This action is aimed to deter users from trying to evade the tagging system.
Educational Initiatives
The platform is also launching a two million dollar educational fund for experts and groups to develop learning resources about responsible artificial intelligence. This initiative will benefit non-profit groups focused on teaching computer science.
Content Safety Approach
The video-sharing app has justified its content review process, during debate over proposals to lay off hundreds of safety staff in the United Kingdom. It is expected to cut 439 jobs in its content moderation department in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by machine-led review.
A senior executive clarified that staff-based oversight would continue to be important, but automated tools can protect employees by filtering out the most graphic content ahead of it is viewed by people. The company stated a notable drop in shocking and graphic content handled by human moderators over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is making a difference process content quickly.”
